Judgments Buyers Make in the First 30 Seconds

January 10th, 2019

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You’ve probably heard the expression, “You don’t get a second chance to make a first impression.” When it comes to selling your home, that is definitely true. In fact, a buyer will come to several conclusions about your property within the first few minutes of seeing it. That’s why it’s so important to make a good first impression.

How do you do that?

One of the best techniques is to pretend you’re a buyer. Drive up to your home. Open the door. Step into the foyer. Take a quick look around. Then ask yourself, “What impressions am I getting from this property so far? What stands out? What impresses me? What concerns me?”

Of course, you want to get a sense that the home is attractive, spacious, and clean. You want to emphasize the enticing features, while minimizing the less desirable qualities. There are many great tricks that can help.

For example, if your foyer is small, eliminate furniture and other items in that area in order to make it look a bit more spacious.

If you have a fantastic kitchen, show it off to the buyer. Make sure the appliances sparkle. Set the table with your best dishware. Make it look like a showcase in a kitchen store. You want the buyer to see it and say, “Wow.”

Buyers make judgments about your home very quickly. In fact, it’s not uncommon for a buyer to make a comment about your property, like – “I love the high ceilings” – within the first few seconds of coming in the door. Don’t underestimate the importance of that first impression.

Of course, serious buyers will scrutinize your property more closely, especially if they have an initial interest. What you want to do is to make sure to peak that initial interest.

Want the latest tips in showing your home effectively, so it sells quickly? Call today.

This article was excerpted from my April 2018 IXACT Contact Newsletter.

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